Dr. Rajesh Kumar Srivastava is currently working as Professor and HOD Marketing and Research Government of Maharashtras Simsree, University of Mumbai, India. He obtained his Ph.D. (Marketing), M.Sc. (Biochemistry) from same university. His past experiences include 30 years of managerial experience in the Pharma industry and he spent 10 years as a Professor. He is member of RR Committee, Management Study Board. His area of interest includes product management, sales management, market research and methodology. He has organized seven national and international conferences. He has given lectures at California State University, and Wisconsin University, and also delivered lectures at USA, South Africa, Denmark, Sri lanka, Thailand and Nepal. Dr. Srivastava has published 6 books and 195 research articles in international and national referred journals. He is approved as Ph.D Guide since 2005 of University of Mumbai and supervised 15 doctoral students of University of Mumbai, SNDT Womens University and D.Y Patil University in the field of Marketing. His business school under his tenure became the best in West Zone in India and got the best syllabus award and he also received number of honors includes Best Marketing Men, nominates as Product Management Person, invited to deliver as Chief guest-GNMI national conference, judges in many conferences, attended various seminars-CII, E. Markus, PMC, BMA, IDMA Nepal etc.