Biography

Dr. Pallabi Mishra is currently working as Assistant Professor at ABIT-JRD Tata Institute of Management, Cuttack. Her main area of interest related Marketing Management, Organization Behavior. Her main area of expertise includes Product and Brand Management, Motivation, Retail Management, Consumer Behavior, and Sales and Distribution Management. She has published (8) articles in journals and (1) book and (7) papers in conferences.

Area of Interest:

Business Management and Accounting

100%

Marketing Management

62%

Organisation Behaviour

90%

Implementation

75%

Retail Management

55%

Research Publications in Numbers

Books
0

Chapters
0

Articles
0

Abstracts
0

Selected Publications

Mishra, P. and D. Dash, 2012. Organic Agri-India : Issues in Branding. Int. J. Res. J. Econ. Bus. Stud., 1: 15-20.
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Mishra, P. and B. Datta, 2011. Perpetual asset management of customer-based brand equity: The PAM evaluator. Curr. Res. J. Soc. Sci., 3: 34-43.
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Mishra, P. and B. Datta, 2011. Configuring customer-based brand equity by brand association, personality and image. Int. J. Res. J. Soc. Sci. Manage., 1: 35-44.
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Mishra, P. and B. Datta, 2011. Brand name: The impact factor. Res. J. Bus. Manage., 5: 109-116.
CrossRef | Direct Link |
Mishra, P. and B. Datta, 2008. From brand vision to brand evaluation: The strategic process of growing and strengthening brands: Book review. ASBM J. Manage., 1: 139-142.
Mishra, P. and B. Datta, 2008. Consanguity of consumer and brand personality: A review. ICFAI J. Consumer Res., 3: 7-14.
Mishra, P. and B. Datta, 2006. The wheel and its spokes: Mapping the relationship between the key elements of brand management: A literature survey. IUP J. Brand Manage., 3: 15-28.
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Mishra, P., 2005. Road to brand equity: Book review. J. Vishleshak (Analyst), 1: 107-108.