Dr. Ahasanul Haque
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Dr. Ahasanul Haque

Professor
Department of Business Administration, International Islamic University Malaysia, Malaysia


Highest Degree
Ph.D. in Marketing from Universiti Putra Malaysia, Malaysia

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Biography

Dr. Ahsanul Haque is a professor in Marketing, Department of Business Administration, International Islamic University Malaysia. He graduated from University of Rajshahi and obtained the PhD from Graduate School of Management (AACSB) under University Putra Malaysia (UPM) in January 2001. His professional career as a Lecturer in Marketing at the Multimedia University Malaysia began from January 2001. Ahasanul achievements include publications of numerous books, book chapters, study modules supervision are remarkable. He has Published and presented papers at both local and international levels. At this stage he has published textbooks, research books, book chapters, and study modules. Moreover, he had published about significance number of research articles to international referred journal, including WOS, Scopus, Emerald, ABDC’s and others indexed and more also remarkable number of conference proceedings. He is editorial board member several international index journals. He has been awarded several times for outstanding research work locally and internationally, including Emerald Literati Award and British Publishing House. He supervised significance number of post-graduate research, such as PhD, DBA and Master students and also external examiner from reputable universities around the world. Since 2002, he involved many external research grants funded by local and international authority.

Moreover, he involved quite number of consultancy projects including World Bank, Telekom, Z-consulting and many more. He is appointed adjunct professor, visiting professor and external assessor (curriculum development) several Institutes around the world. Additionally, appointed adjunct professor, visiting professor several universities and delivered as keynote speaker remarkable number of international conferences and symposium. His professional involvement in many international organizations including American Marketing Association (AMA), Institute of Marketing Malaysia, Academy of World Business and Marketing Management, World Business Institute (WBI), International Academy of Business and Economics Society (IABE) and other societies. He is awarded as a profession marketer from Chartered Institute of Marketing (CIM) in UK and Malaysia. He showed research interest in the areas international marketing, Digital Marketing, consumer behavior, Internet Marketing, Islamic Marketing, and other Marketing and Management areas.

Area of Interest:

Business Management and Accounting
100%
Consumer Behavior
62%
E-Marketing
90%
International Marketing
75%
Islamic Marketing
55%

Research Publications in Numbers

Books
11
Chapters
11
Articles
204
Abstracts
115

Selected Publications

  1. Sarker, A.R., J.B. Hashim, A. Haque and N.B. Juhdi, 2021. Graduate employability: Perception of graduate students on soft skills towards employability in bangladesh. J. Int. Business Manag., Vol. 4. .
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  2. Rahman, M.M., A. Haque, F.H. Suib and S. Kabir, 2021. Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. Int. J. Innovative Res. Publ., 1: 12-25.
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  3. Rahman, M.M., A. Haque and F.H. Suib, 2021. The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. Int. J. Innovative Res. Publ., 1: 29-36.
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  4. Masud, M.A.A., A. Haque, S. Kabir and C. Tor-Kadioglu, 2021. Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach. Int. J. Innovative Res. Publ., 1: 43-56.
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  5. Kumar, D., A. Haque and P. Dhar, 2021. Exploring the critical influencing factors of customer satisfaction in telecommunication sector in Bangladesh. Asia-Pac. J. Manage. Technol., Vol. 1. 10.46977/apjmt.2021v01i04.03.
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  6. Karim, M.W., A. Haque, M.A. Ulfy and M.S. Hossin, 2021. Factors influencing student satisfaction towards distance learning apps during the coronavirus (COVID-19) pandemic in Malaysia. Int. J. Acad. Res. Prog.ive Educ. Dev., Vol. 10. 10.6007/ijarped/v10-i2/9546.
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  7. Islam, M.A., D. Hack‐Polay, A. Haque, M. Rahman and M.S. Hossain, 2021. Moderating role of psychological empowerment on the relationship between green HRM practices and millennial employee retention in the hotel industry of Bangladesh. Business Strategy Develop., 10.1002/bsd2.180.
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  8. Haque, A., S.I. Jahan, N.A. Chowdhury and A.R. Sarker, 2021. Facility layout decision model for small and medium shopping mall. Int. Tourism Hosp. J., Vol. 4. 10.37227/ithj-2021-02-108.
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  9. Anis, M.Z., A. Haque, N.F.B. Mustofa and M. Faisal-E-Alam, 2021. Impact of strategic locations on customer dynamics in business outlets: a case by observation method. Int. J. Innovative Res. Publ., 1: 37-47.
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  10. Uddin, M.N., A.H. Pramanik, A. Haque and H. Hamdan, 2020. Assessment of islamic microfinance on poverty reduction in Bangladesh. Int. J. Islamic Marketing Branding, Vol. 5. 10.1504/ijimb.2020.114402.
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  11. Karim, W., A. Haque, Z. Anis and M.A. Ulfy, 2020. The movement control order (MCO) for COVID-19 crisis and its impact on tourism and hospitality sector in Malaysia. Int. Tourism Hosp. J., Vol. 3. 10.37227/ithj-2020-02-09.
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  12. Karim, M.W., A. Haque, N.B. Juhdi, M. Muhibbullah and M.A. Ulfy, 2020. The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh. Int. J. Bus., Econ. Manage., 7: 192-202.
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  13. Kabir, S.M.H., A. Haque, M.M. Rahman and Z.S. Abd Rahman, 2020. ​How to minimize the impact caused by global pandemic in Malaysia. Int. J. Bus. Manage., 4: 22-29.
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  14. Hodzic, A., B. Kartika and A. Haque, 2020. Consumers purchase intention of Halal brand products in Bosnia and Herzegovina: extension version of the theory of planned behaviour. Int. J. Islamic Marketing Branding, Vol. 5. 10.1504/ijimb.2020.10037047.
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  15. Haque, A.K.M.A., M.A. Islam and M.S. Hossain, 2020. Empirical analysis to the factors impact on succession process of the family-owned businesses (FOBS) in Bangladesh, moderating role of education. Int. J. Bus. Innovation Res., Vol. 24. 10.1504/ijbir.2020.10032875.
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  16. Haque, A., S.M.H. Kabir, A.K. Tarofder, M.M. Rahman and A. Almalmi, 2020. What Impact Consumers Negative EWOM Purchase Intention? Evidence from Malaysia. Int. J. Adv. Sci. Technol., 29: 310-325.
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  17. Haque, A., S.M.H. Kabir and M.M. Rahman, 2020. Innovative management practices towards waste reduction in food service establishments of klang valley in Malaysia. Int. J. Educ. Knowledge Manage., Vol. 3. 10.37227/ijekm-2020-02-10.
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  18. Haque, A., N. Anwar, F. Yasmin, A.K. Tarofder and N.M.H. Maziz, 2020. Purchase intention towards alternative medicine: a study from consumers perspective in Malaysia. Iran. J. Public Health, Vol. 49. 10.18502/ijph.v49i1.3071.
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  19. Haque, A., A.R. Nayeem, N. Hossain, F. Abdullah, N.I. Sarker and F. Akter, 2020. Factors affecting on consumers purchase intention towards eco-friendly products in Malaysia. Issues Business Manag. Eco., 8: 72-83.
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  20. Hamdan, H., M.N. Uddin, A. Haque and A.H. Pramanik, 2020. Assessment of islamic microfinance on poverty reduction in Bangladesh. Int. J. Islamic Marketing Branding, 5: 326-346.
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  21. Ashrafi, D.M., M.A.R. Sarker, J.B. Hashim, A. Haque and F.K. Nayan, 2020. An exploration of the youths perception toward social entrepreneurship development: evidence from Bangladesh. JEMA: J. Ilmiah Bidang Akuntansi dan Manajemen, Vol. 17. 10.31106/jema.v17i1.5539.
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  22. Ulfy, M.A., A. Haque, W. Karim, S. Hossin and N. Huda, 2020. Tourists behavioral intention to visit halal tourism destination: An empirical study on muslim tourists in malaysia. Interdisciplinary Res., 1: 1-18.
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  23. Tarofder, A.K., U.S. Sultana, S.K.B.M. Yusoff, S.R. Sherief and A. Haque, 2019. Adoption of instant messenger: an empirical investigation. J. Rev. Global Econ., 8: 1024-1034.
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  24. Tarofder, A.K., A. Jawabri, A. Haque and S.R. Sherief, 2019. Validating Technology-Organization-Environment (TOE) framework in web 2.0 adoption in supply chain management. Indust. Eng. Manage. Syst., 18: 482-494.
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  25. Momen, M., S. Sultana and A. Haque, 2019. Web-based marketing communication to develop brand image and brand equity of higher educational institutions: A structural equation modelling approach. Global Knowledge, Memory Commun., 10.1108/GKMC-10-2018-0088.
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  26. Lee, K.F., A. Haque, S. Maulan, K. Abdullah and A.K. Tarofder, 2019. Risk reduction in online flight reservation: the role of information search. J. Rev. Global Econ., 8: 886-899.
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  27. Haque, A., S. Kabir, K. Abdullah, M.M. Rahman and A.K. Tarofder, 2019. Competencies analysis for future employees to optimize organizational performance. Int. J. Bus. Manage., Vol. 7. 10.24940/theijbm/2019/v7/i10/bm1910-060.
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  28. Haque, A., N.A. Chowdhury, F. Yasmin and A.K. Tarofder, 2019. Muslim consumers purchase behavior towards shariah compliant hotels in Malaysia. Vidyodaya J. Manage., Vol. 5. 10.31357/vjm.v5i1.3918.
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  29. Khan, A., Ashraful and A.K.M.A. Haque, 2018. Factors affecting international students' level of satisfaction towards selected public higher learning institutions in Malaysia. Int. J. Edu. Knowledge Manage., 1: 1-19.
  30. Haque, A., J. Osman and A.Z.H. Ismail, 2009. Factor influences selection of islamic banking: A study on malaysian customer preferences. Am. J. Applied Sci., 6: 922-928.
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  31. Haque, A., A. Zaki-Hj-Ismail and A.H. Daraz, 2009. Issues of E-banking transaction: An empirical investigation on malaysian customers perception. J. Applied Sci., 9: 1870-1879.
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  32. Tarofder, A.K. and A. Haque, 2007. Exploring critical factors for supplier selection in telecommunication industry in Malaysia. Asian J. Market., 1: 1-13.
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  33. Haque, A., A. Khatibi, H. Ismail and S.A. Mahmud, 2007. Factors driving electronic commerce initiative in Malaysian' organization. J. Soc. Sci., 14: 1-11.
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  34. Haque, A. and A. Khatibi, 2007. The impact of internet marketing on customer satisfaction: A study Malaysian perspectives. J. Mobile Commun., 1: 29-35.
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  35. Khatibi, A., A. Haque and K. Karim, 2006. E-commerce: A study on internet shopping in Malaysia. J. Applied Sci., 6: 696-705.
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  36. Haque, A., J. Sadegzadeh, A. Khatibi and S. Al Mahmud, 2006. Investigating potentially affective factors of online sales: A study on Malaysian business online. Int. J. Inform. Syst. Change Manage., 1: 374-395.
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  37. Haque, A., J. Sadeghzadeh and A. Khatibi, 2006. Identifying potentiality online sales in Malaysia: A study on customer relationships online shopping. J. Applied Bus. Res. Fourth Quarter, 22: 119-130.
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  38. Haque, A., A.K. Tarofder and S. Al-Mahmud, 2006. Internet advertisement: Helps to build brand. Inform. Technol. J., 5: 868-875.
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  39. Haque, A., A. Khatibi and K. Karim, 2006. Re-organization impact on the telekom Malaysia`s international division productivity. J. Soc. Sci., 2: 35-40.
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  40. Haque, A. and A. Khatibi, 2006. The study of the behaviour of Malaysian consumers towards online shopping. Asia J. Inform. Technol., 5: 12-19.
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  41. Haque, A. and A. Khatibi, 2006. Customer satisfaction towards genting highlands resorts in Malaysia. Soc. Sci. J., 1: 106-109.
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  42. Haque, A. and A. Khatibi, 2005. E-Shopping: Current practices and future opportunities towards Malaysian customer perspectives. J. Soc. Sci., 1: 41-46.
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  43. Khatibi, A., A. Haque and H. Ismail, 2004. Gaining a competitive advantage from advertising (Study on Children`s Understanding of TV Advertising). J. Am. Acad. Bus. Cambridge, 4: 302-308.
  44. Haque, A., 2004. Perception WAP towards Malaysian customer perspective. J. Anim. Vet. Adv., 3: 82-87.
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  45. Haque, A., 2004. Mobile commerce: Customer perception and It`s prospect on business operation in Malaysia. J. Am. Acad. Bus. Cambridge, 4: 257-262.
  46. Haque, A. and A. Khatibi, 2004. Children perception on TV advertisement: The impact of age, gender and parental influence. Am. J. Applied Sci., 1: 149-154.
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  47. Alam, S., A. Khatibi, A. Haque and C.T.W. Sim, 2004. Perceived Barriers of E-Commerce Expansion in the Electronic Companies in Malaysia. Int. Bus. Econ. Res. J., 3: 111-118.
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  48. Haque, A., 2002. Global marketing readymade garment products from Bangladesh: Market prospect and challenges. Pak. J. Applied Sci., 2: 975-979.
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  49. Haque, A. and M. Rahman, 2002. Textile and apparel export from Bangladesh: Measure of competitiveness. J. Applied Sci., 2: 882-888.
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