Dr. Daha  Tijjani Abdurrahaman
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Dr. Daha Tijjani Abdurrahaman

Research Scientist
Limkokwing University of Creative Technology, Malaysia


Highest Degree
Ph.D. in Management from Limkokwing University of Creative Technology, Malaysia

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Area of Interest:

Business Management and Accounting
100%
Management
62%
Human Resource Management
90%
Information Technology
75%
International Business
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Bakare, A.S., A. Owusu and D.T. Abdurrahaman, 2017. The behavior response of the nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture. Cogent Bus. Manage. Vol.4. .
    Direct Link  |  
  2. Abdurrahaman, D.T. and Z. Osman, 2017. Development of conceptual framework for Nigerian generation Y-ers' purchase intention and response towards indigenous celebrity-endorsed products: A PLS-SEM study on selected mobile service providers in Nigeria. J. Administrative Bus. Stud., 3: 49-59.
    CrossRef  |  
  3. Daha, T., I. Imran and A. Alasan, 2016. Determinant factors of celebrity endorsement on consumer purchase intention: A study on nigerian universities generation y with reference to selected mobile service providers. Int. Bus. Social Sci. Res., 53: 662-678.