Bakare, A.S., A. Owusu and D.T. Abdurrahaman, 2017. The behavior response of the nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture. Cogent Bus. Manage. Vol.4. . Direct Link |
Abdurrahaman, D.T. and Z. Osman, 2017. Development of conceptual framework for Nigerian generation Y-ers' purchase intention and response towards indigenous celebrity-endorsed products: A PLS-SEM study on selected mobile service providers in Nigeria. J. Administrative Bus. Stud., 3: 49-59. CrossRef |
Daha, T., I. Imran and A. Alasan, 2016. Determinant factors of celebrity endorsement on consumer purchase intention: A study on nigerian universities generation y with reference to selected mobile service providers. Int. Bus. Social Sci. Res., 53: 662-678.