About
Professional Summary
Dr. Ahsanul Haque is a professor in Marketing, Department of Business Administration, International Islamic University Malaysia. He graduated from University of Rajshahi and obtained the PhD from Graduate School of Management (AACSB) under University Putra Malaysia (UPM) in January 2001. His professional career as a Lecturer in Marketing at the Multimedia University Malaysia began from January 2001. Ahasanul achievements include publications of numerous books, book chapters, study modules supervision are remarkable. He has Published and presented papers at both local and international levels. At this stage he has published textbooks, research books, book chapters, and study modules. Moreover, he had published about significance number of research articles to international referred journal, including WOS, Scopus, Emerald, ABDC’s and others indexed and more also remarkable number of conference proceedings. He is editorial board member several international index journals. He has been awarded several times for outstanding research work locally and internationally, including Emerald Literati Award and British Publishing House. He supervised significance number of post-graduate research, such as PhD, DBA and Master students and also external examiner from reputable universities around the world. Since 2002, he involved many external research grants funded by local and international authority.
Moreover, he involved quite number of consultancy projects including World Bank, Telekom, Z-consulting and many more. He is appointed adjunct professor, visiting professor and external assessor (curriculum development) several Institutes around the world. Additionally, appointed adjunct professor, visiting professor several universities and delivered as keynote speaker remarkable number of international conferences and symposium. His professional involvement in many international organizations including American Marketing Association (AMA), Institute of Marketing Malaysia, Academy of World Business and Marketing Management, World Business Institute (WBI), International Academy of Business and Economics Society (IABE) and other societies. He is awarded as a profession marketer from Chartered Institute of Marketing (CIM) in UK and Malaysia. He showed research interest in the areas international marketing, Digital Marketing, consumer behavior, Internet Marketing, Islamic Marketing, and other Marketing and Management areas.
Education
Academic Background
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Ph.D.
Universiti Putra Malaysia, Malaysia
Marketing | Completed: 2001
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M.B.A
University of Rajshahi, Bangladesh
Marketing | Completed: 1993
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B.Com (Hons.)
University of Rajshahi, Bangladesh
Marketing | Completed: 1991
Editorial Services
Editorial & Publishing Roles
Editor-in-Chief
Aug 2019 — Present
Serving as Editor-in-Chief for Singapore Journal of Scientific Research.
Editorial Board Member
Jun 2019 — Present
Serving as Editorial Board Member for Asian Journal of Marketing.
Editorial Board Member
Jun 2019 — Present
Serving as Editorial Board Member for Research Journal of Business Management.
Editorial Board Member
Jun 2019 — Present
Serving as Editorial Board Member for Asian Journal of Information Management.
Editorial Board Member
Jun 2019 — Present
Serving as Editorial Board Member for Asian Journal of Scientific Research.
Publications (36)
Selected Scholarly Contributions
How do service robots generate customer value? Rethinking service robot acceptance model (sRAM) through necessary condition analysis
Arun Kumar Tarofder, Md Irfanuzzaman Khan, S.M. Ferdous Azam, Ahasanul Haque, Nishad Nawaz
Acta Psychologica
| Journal Article
2026
Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model
Moussa Barry, Ahasanul Haque, Muhammad Tahir Jan
International Journal of Advances in Applied Sciences
| Journal Article
2024
Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach.
Masud, M.A.A., A. Haque, S. Kabir and C. Tor-Kadioglu,
Int. J. Innovative Res. Publ.,
| Journal Article

Ahasanul Haque
2021
Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia.
Rahman, M.M., A. Haque, F.H. Suib and S. Kabir,
Int. J. Innovative Res. Publ.,
| Journal Article

Ahasanul Haque
2021
The resilience of foreign remittances in the time of pandemic: Bangladesh perspective.
Rahman, M.M., A. Haque and F.H. Suib,
Int. J. Innovative Res. Publ.,
| Journal Article

Ahasanul Haque
2021
Impact of strategic locations on customer dynamics in business outlets: a case by observation method.
Anis, M.Z., A. Haque, N.F.B. Mustofa and M. Faisal-E-Alam,
Int. J. Innovative Res. Publ.,
| Journal Article

Ahasanul Haque
2021
Assessment of islamic microfinance on poverty reduction in Bangladesh.
Hamdan, H., M.N. Uddin, A. Haque and A.H. Pramanik,
Int. J. Islamic Marketing Branding,
| Journal Article

Ahasanul Haque
2020
What Impact Consumers Negative EWOM Purchase Intention? Evidence from Malaysia.
Haque, A., S.M.H. Kabir, A.K. Tarofder, M.M. Rahman and A. Almalmi,
Int. J. Adv. Sci. Technol.,
| Journal Article

Ahasanul Haque
2020
The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh.
Karim, M.W., A. Haque, N.B. Juhdi, M. Muhibbullah and M.A. Ulfy,
Int. J. Bus., Econ. Manage.,
| Journal Article

Ahasanul Haque
2020
How to minimize the impact caused by global pandemic in Malaysia.
Kabir, S.M.H., A. Haque, M.M. Rahman and Z.S. Abd Rahman,
Int. J. Bus. Manage.,
| Journal Article

Ahasanul Haque
2020
Factors affecting on consumers purchase intention towards eco-friendly products in Malaysia.
Haque, A., A.R. Nayeem, N. Hossain, F. Abdullah, N.I. Sarker and F. Akter,
Issues Business Manag. Eco.,
| Journal Article

Ahasanul Haque
2020
Tourists behavioral intention to visit halal tourism destination: An empirical study on muslim tourists in malaysia.
Ulfy, M.A., A. Haque, W. Karim, S. Hossin and N. Huda,
Interdisciplinary Res.,
| Journal Article

Ahasanul Haque
2020
Risk reduction in online flight reservation: the role of information search.
Lee, K.F., A. Haque, S. Maulan, K. Abdullah and A.K. Tarofder,
J. Rev. Global Econ.,
| Journal Article

Ahasanul Haque
2019
Adoption of instant messenger: an empirical investigation.
Tarofder, A.K., U.S. Sultana, S.K.B.M. Yusoff, S.R. Sherief and A. Haque,
J. Rev. Global Econ.,
| Journal Article

Ahasanul Haque
2019
Validating Technology-Organization-Environment (TOE) framework in web 2.0 adoption in supply chain management.
Tarofder, A.K., A. Jawabri, A. Haque and S.R. Sherief,
Indust. Eng. Manage. Syst.,
| Journal Article

Ahasanul Haque
2019
Factors affecting international students' level of satisfaction towards selected public higher learning institutions in Malaysia.
Khan, A., Ashraful and A.K.M.A. Haque,
Int. J. Edu. Knowledge Manage.,
| Journal Article

Ahasanul Haque
2018
Factor influences selection of islamic banking: A study on malaysian customer preferences.
Haque, A., J. Osman and A.Z.H. Ismail,
Am. J. Applied Sci.,
| Journal Article

Ahasanul Haque
2009
Issues of E-banking transaction: An empirical investigation on malaysian customers perception.
Haque, A., A. Zaki-Hj-Ismail and A.H. Daraz,
J. Applied Sci.,
| Journal Article

Ahasanul Haque
2009
Factors driving electronic commerce initiative in Malaysian' organization.
Haque, A., A. Khatibi, H. Ismail and S.A. Mahmud,
J. Soc. Sci.,
| Journal Article

Ahasanul Haque
2007
The impact of internet marketing on customer satisfaction: A study Malaysian perspectives.
Haque, A. and A. Khatibi,
J. Mobile Commun.,
| Journal Article

Ahasanul Haque
2007
Exploring critical factors for supplier selection in telecommunication industry in Malaysia.
Tarofder, A.K. and A. Haque,
Asian J. Market.,
| Journal Article

Ahasanul Haque
2007
Investigating potentially affective factors of online sales: A study on Malaysian business online.
Haque, A., J. Sadegzadeh, A. Khatibi and S. Al Mahmud,
Int. J. Inform. Syst. Change Manage.,
| Journal Article

Ahasanul Haque
2006
Customer satisfaction towards genting highlands resorts in Malaysia.
Haque, A. and A. Khatibi,
Soc. Sci. J.,
| Journal Article

Ahasanul Haque
2006
Identifying potentiality online sales in Malaysia: A study on customer relationships online shopping.
Haque, A., J. Sadeghzadeh and A. Khatibi,
J. Applied Bus. Res. Fourth Quarter,
| Journal Article

Ahasanul Haque
2006
Re-organization impact on the telekom Malaysia`s international division productivity.
Haque, A., A. Khatibi and K. Karim,
J. Soc. Sci.,
| Journal Article

Ahasanul Haque
2006
The study of the behaviour of Malaysian consumers towards online shopping.
Haque, A. and A. Khatibi,
Asia J. Inform. Technol.,
| Journal Article

Ahasanul Haque
2006
E-commerce: A study on internet shopping in Malaysia.
Khatibi, A., A. Haque and K. Karim,
J. Applied Sci.,
| Journal Article

Ahasanul Haque
2006
Internet advertisement: Helps to build brand.
Haque, A., A.K. Tarofder and S. Al-Mahmud,
Inform. Technol. J.,
| Journal Article

Ahasanul Haque
2006
E-Shopping: Current practices and future opportunities towards Malaysian customer perspectives.
Haque, A. and A. Khatibi,
J. Soc. Sci.,
| Journal Article

Ahasanul Haque
2005
Perceived Barriers of E-Commerce Expansion in the Electronic Companies in Malaysia.
Alam, S., A. Khatibi, A. Haque and C.T.W. Sim,
Int. Bus. Econ. Res. J.,
| Journal Article

Ahasanul Haque
2004
Mobile commerce: Customer perception and It`s prospect on business operation in Malaysia.
Haque, A.,
J. Am. Acad. Bus. Cambridge,
| Journal Article

Ahasanul Haque
2004
Gaining a competitive advantage from advertising (Study on Children`s Understanding of TV Advertising).
Khatibi, A., A. Haque and H. Ismail,
J. Am. Acad. Bus. Cambridge,
| Journal Article

Ahasanul Haque
2004
Children perception on TV advertisement: The impact of age, gender and parental influence.
Haque, A. and A. Khatibi,
Am. J. Applied Sci.,
| Journal Article

Ahasanul Haque
2004
Perception WAP towards Malaysian customer perspective.
Haque, A.,
J. Anim. Vet. Adv.,
| Journal Article

Ahasanul Haque
2004
Global marketing readymade garment products from Bangladesh: Market prospect and challenges.
Haque, A.,
Pak. J. Applied Sci.,
| Journal Article

Ahasanul Haque
2002
Textile and apparel export from Bangladesh: Measure of competitiveness.
Haque, A. and M. Rahman,
J. Applied Sci.,
| Journal Article

Ahasanul Haque
2002