Education
Academic Background-
Ph.D. University of Lodz, Poland Economics | Completed: 2009
Publications (8)
Selected Scholarly Contributions
Made by humans? Human-AI co-creation, the human-origin premium and brand authenticity in the age of generative AI
2026
2026
2026
Startup ecosystems as catalysts of regional innovation and competitive advantage
2026
2026
Consumer Responses to Algorithmic Marketing Synthesis of Evidence and a Guiding Framework
2026
A Conceptual Framework on Short-Form Video Marketing and Its Influence on Purchase Intent among Gen Z Consumers
2026
Social Media Strategies for Building Trust in Nonprofit Hospitals a Conceptual Framework
2026