G.P.K. Nishadi

I am a Senior Lecturer, attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna. I received my Bachelor of Business Administration Degree in 2004 under the Marketing specialization area from University of Ruhuna, Sri Lanka. Additionally, I completed my Master of Business Administration degree in International Management at University of Agder, Norway in 2009. Later, I completed my Doctor of Phillosophy (PhD) degree in Marketing at University of Sri Jayawardenepura, Sri Lanka.

I conduct lectures on several subjects including Services Marketing, Strategic Marketing, Marketing Management, International Marketing, Integrated Marketing Communication, Consumer Behaviour, Sales and Retail Management, Tourism and Hospitality Management and Marketing Research Analysis. My research areas basically cover Consumer Vulnerability, Consumer Socialization, Digital Marketing and Impulse Buying Behaviour. More specifically, topics like Socialization Agents on Adolescent Consumer Vulnerability, Impact of Social Media on Consumer Behaviour, Determinants of Green Consumption Behaviour have become center of my research.

I have published two books both at National and International contexts under recognized publishers. Additionally, I have published nearly 20 research articles in referred journals. Moreover, I have served as a member of Editorial board in 11th Academic Sessions and Vice Chancellors Awards. Further, I gave my contribution to a number of journals as a peer reviewer. G.P.K. Nishadi Department of Marketing, Faculty of Management and Finance, University of Ruhuna Tel: +94714033727/ Email:[email protected] 2

In terms of what I have contributed to the Department, Faculty, and University, I was the Head of the Marketing Department from 2018 to 2022. Additionally, from 2014 to 2016, I served as the Coordinator for the University of Ruhuna's Diploma in Marketing Management (DMM) program at the Distance and Continuing Education Unit. In addition to that I was the Deputy Senior Student Counselor of Faculty of Management and Finance from 2016 to 2017. Furthermore, I participated in a number of study boards at the undergraduate and post-graduate levels.