Nirankush Dutta

LiveDNA ID: 91.46874

6 Publications

0 Editorial Roles

0 Projects

Education

Academic Background

Ph.D. Birla Institute of Technology and Science, India Marketing | Completed: 2016

Selected Scholarly Contributions

Identifying the drivers of ‘loyal showrooming’: a systematic literature review

Amit Sharma, Pankaj Priya, Nirankush Dutta, Neha Sharma

The International Review of Retail, Distribution and Consumer Research | Journal Article

2025

Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

Neha Sharma, Nirankush Dutta

International Journal of Retail & Distribution Management | Journal Article

2025

State of Research on Gamification for Online Consumers in SCOPUS Indexed Marketing Journals

Nirankush Dutta, Srishti Negi

Selected Papers from the 10th International Conference on E-Business and Applications 2024 | Book Chapter

2024

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Neha Sharma, Nirankush Dutta

International Journal of Retail & Distribution Management | Journal Article

2023

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

Neha Sharma, Amit Sharma, Nirankush Dutta, Pankaj Priya

International Journal of Retail & Distribution Management | Journal Article

2023

Direct-to-Consumer eCommerce (D2C) Business Model

Neha Sharma, Nirankush Dutta

Advances in Business Strategy and Competitive Advantage | Book Chapter

2022