Dr. Jayendira P.Sankar received his PhD from the University of Madras, India. He worked in various universities in India, and now he is an assistant professor of MBA at AMA International University in the Kingdom of Bahrain. He has fourteen years of academic experience and fellow HEA-UK with over fifty publications in various international journals and conferences in human resource management, retail marketing, and development economics. The current research interests include employee welfare activities, work-family balance, consumer behaviour, retail marketing, corporate social responsibility, economic sustainability, quality of e-learning in higher education, blended learning, employee development, and employee satisfaction.