About
Professional Summary
Dr Vikas Gautam, PhD is currently working as Associate Professor at ICFAI Business School Hyderabad. He is a DAC member of 5 PhD Scholars. His research area is consumer psychology, social media branding & marketing, purchase intentions & consumer loyalty in online & offline retail etc. He has more than 40 research publications to his credit including 3 books in various national & international journals of repute. He serves in capacity of Associate editor to 6 international journals. His research work is featured in ABDC A*, A, B, & C ranked journals. He has received more than 210 citations.
Google Scholar profile: https://scholar.google.co.in/citations?user=zYp0LAoAAAAJ&hl=en
ResearchGate Profile: https://www.researchgate.net/profile/DR_VIKAS_GAUTAM
Education
Academic Background-
Ph.D. ICFAI University, India Marketing | Completed: 2013
Publications (49)
Selected Scholarly Contributions
Community involvement and residents’ support for sustainable tourism in a tourism city: Roles of well-being, place attachment, and responsible behavior
2026
Examining Relationships among Festival Satisfaction, Place Attachment, Emotional Experience, and Destination Loyalty
2025
Understanding the sustainable banking practices: Empirical evidence from an emerging economy
2024
Understanding residents’ environmental responsible behaviour: a cognition – affection – attitude – behaviour model perspective
2024
Exploring the relationships among tourism involvement, residents' empowerment, quality of life and their support for sustainable tourism development
2024
UNDERSTANDING ROLES OF INSTITUTION BASED TRUST AND SOCIAL INTERACTIONS IN SOCIAL COMMERCE ENVIRONMENT
2024
How Residents' Perceived Justice and Emotional Solidarity Interact With Their Quality of Life and Support for Tourism Development?
2024
How Tourism Development Leads to Residents' Subjective Happiness Through Their Quality of Life: A Social Exchange Theory Perspective
2024
2023
Investigating roles of place image dimensions, and perceived tourism impacts in locals’ support for sustainable tourism development
2023
Determinants of Knowledge Sharing Intentions among Academics: Evidence from an Emerging Economy
2023
Does consideration for future consequences matter in consumer decision to rent electric vehicles?
2023
2023
Understanding interplay between destination psychological ownership and community citizenship behavior to support sustainable tourism development
2023
Examining the Relationship between Consumer Brand Relationships and Brand Evangelism
2021
Online young consumer shopping self-efficacy : an Indian exploration.
Vikas Gautam
2020
Entrepreneurial attributes and intention among management students: a longitudinal approach to evolution and applicability of conceptual and empirical constructs.
Vikas Gautam
2020
Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context.
Vikas Gautam
2019
Gandhian values and consumption behavior: scale development and validation.
Vikas Gautam
2019
Impact of psychological capital on well-being of management students.
Vikas Gautam
2019
2018
Materialism, fashion involvement, fashion innovativeness and use innovativeness: exploring direct and indirect relationships.
Vikas Gautam
2018
An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India.
Vikas Gautam
2018
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands.
Vikas Gautam
2017
Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India.
Vikas Gautam
2017
Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study.
Vikas Gautam
2017
Composition of online shopping experience: evidence from India.
Vikas Gautam
2016
Relevance of twin deficit hypotheses: An econometric analysis with reference to India.
Vikas Gautam
2015
Service quality perceptions of customers about mobile telecommunication services: A case of India.
Vikas Gautam
2015
An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty: Evidence from India.
Vikas Gautam
2015
Measuring attitudes of consumers: An empirical exploration in Indian context with reference to banking services.
Vikas Gautam
2013
Impact of real exchange rates on exports of agricultural commodities: Evidence from India.
Vikas Gautam
2013
Linkages between switching barriers and service recovery evaluation: An Indian exploration.
Vikas Gautam
2013
A study on attitudes of Indian consumers towards insurance services.
Vikas Gautam
2012
An empirical investigation to analyze the brand equity and resonance of banking services: Evidence from India.
Vikas Gautam
2012
An empirical study to identify service quality dimensions in the Indian mobile telecommunications services sector.
Vikas Gautam
2012
An empirical investigation about relationship between international trade and tourist arrival: Evidence from India.
Vikas Gautam
2012
Measuring the impact of new technologies through electronic-banking on profitability of banks: Evidence form Indian banking industry.
Vikas Gautam
2012
An empirical investigation of consumers' preferences about tourism services in indian context with special reference to state of Himachal Pradesh.
Vikas Gautam
2012
An empirical study on financial products offered by Indian retail banks to assess the relationship between sale promotions, time to reward receipt and customer preference.
Vikas Gautam
2012
Exploring the consumer attitude towards sustainable food consumption in India: The behavior gap.
Vikas Gautam
2011
An empirical investigation of perceptions of customers about quality of services offered by public and private sector banks.
Vikas Gautam
2011
An empirical study to understand the different antecedents of relationship quality in the Indian context with reference to the mobile telecommunication sector.
Vikas Gautam
2011
Effectiveness of customer relationship management program in insurance companies: An Indian exploration.
Vikas Gautam
2011
An empirical investigation of factors determining the consumers' choice of mobile service providers.
Vikas Gautam
2011
The impact of promotion on enrolment of students into private schools.
Vikas Gautam
2011
Analysing the relationships among tourism, trade and economic growth in Indian perspective.
Vikas Gautam
2011
Service quality perceptions of customers about insurance companies: An empirical study.
Vikas Gautam
2011
Investigating the moderating role of corporate image in the relationship between perceived justice and recovery satisfaction: Evidence from Indian aviation industry.
Vikas Gautam
2011