Mr. Santus Kumar Deb is Ph.D. Student in Consumer Behavior from University of Dhaka, Dhaka, Bangladesh. Currently he is working as Assistant Professor Department of Tourism and Hospitality Management, Faculty of Business Studies, University of Dhaka. He has completed his MBA from University of Dhaka. He also served as Lecturer in Marketing at Victoria University of Bangladesh. His main area of interest focuses on International Business and Economics, Marketing Research, Brand Management, Advertising and Promotion Management, Tourism & Hospitality Marketing, Consumer Behavior, Tourism Destination Management, and Tourism Planning and Development, Tourism in Bangladesh. He has 3 publications in journals.