About
Professional Summary
Dr. Wong Ming Wong holds a PhD in Ethics from North-West University, awarded in 2016, and a Doctor of Business Administration in Marketing from Argosy University, obtained in 2011. He completed a Master of Business Administration from Charles Sturt University in 2021 and a Master of Science in Data Science from the University of East London in 2023. He was awarded his Master of Business Analytics degree from Universiti Sains Malaysia in September 2024. His educational background spans various fields, combining ethics, marketing, data science, and business analytics. This multidisciplinary foundation informs his research and academic contributions.
Since 2021, Dr. Wong has published six SSCI and three SCIE-indexed articles. In 2024, he published four papers in Q1 journals. His research focuses on sustainable marketing, green consumer behavior, and marketing analytics. He has explored topics like consumer behavior in sustainability and the role of marketing analytics in green consumption. In addition to his research, Dr. Wong contributes to teaching in various programs at different Universities, including Strategic Marketing Management for the BBA program, Organizational Behavior and Marketing Management for the MBA and EMBA programs, and research methodology for the Doctoral program. His work enhances theoretical understanding and practical insights into consumer behavior and marketing, reflected in his teaching and leadership.
Dr. Wong is the Associate Dean of Academic Development at Krirk University’s International College in Thailand and has a diverse background in academia and industry. He previously served as an Associate Professor at Shantou University in China and the University College of Technology Sarawak, Malaysia. In addition to his academic roles, Dr. Wong has extensive industry experience, including his position as International Sales Account Manager at Uninet Imaging, where he expanded the company’s distribution network in Asia Pacific. He also held positions at FBIC Computers Services and N.I. Mould, where he focused on business development, customer relations, and project coordination. His ability to connect theory with practice in educational and industrial settings enhances his leadership and teaching roles.
Education
Academic Background
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Ph.D.
North-West University, South Africa
Ethics | Completed: 2016
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D.B.A
Argosy University, USA
Marketing | Completed: 2011
Publications (26)
Selected Scholarly Contributions
Sustainable Food Delivery Intention in App-Based Platforms A Conceptual Framework Integrating the Theory of Reasoned Goal Pursuit and the Fogg Behavior Model
Wong Ming Wong, Salmi Mohd Isa
Review of Applied Socio-Economic Research
| Journal Article
2026
Who will be prosocial consumers? The relationship between environmental value and sustainable consumption
Wong Ming Wong, Yaobin Wang, Wunhong Su
Sustainable Development
| Journal Article
2025
Segmenting Online Shoppers: A Combined Cluster and Logistic Regression Approach for Forecasting Purchase Behavior
Wong Ming Wong, Wunhong Su
IEEE Access
| Journal Article
2025
Effects of SNSs use and social intelligence on users’ subjective well-being
Thac Dang-Van, Wong Ming Wong, Thinh Truong Vu
Journal of Trade Science
| Journal Article
2025
A conceptual framework for sustainable delivery services: Insights from the theory of reasoned goal pursuit
Wong Ming Wong, Chanidapha Nunualvuttiwong, Wunhong Su
Multidisciplinary Science Journal
| Journal Article
2025
From screen to plate: the role of narrative transportation in shaping destination food perceptions
Shian-Yang Tzeng, Kai Jie Huang, Wong Ming Wong
Asia Pacific Journal of Marketing and Logistics
| Journal Article
2025
Air pollution and health burden: a generalized additive mixed model approach to PM2.5, life Expectancy, and respiratory infections and tuberculosis in Thailand, Malaysia, and Singapore
Wong Ming Wong, Wunhong Su
Air Quality, Atmosphere & Health
| Journal Article
2025
RETRACTED: Evaluation of the green economic value added index in the game of enterprise capital providers
Wunhong Su, Quansheng Zhang, Yunxia Ling, Wong Ming Wong
Heliyon
| Journal Article
2024
Who Is More Eager to Relocate to a Sustainable Retirement Village? Male or Female, Young or Elderly
Wong Ming Wong, Hexuan Li, Yifan Wang
Sage Open
| Journal Article
2024
Investigating users' discontinuous usage intention toward social networking sites: the roles of motivation and affectivity
Thac Dang-Van, Vu Thinh Truong, Phuoc-Thien Nguyen, Wong Ming Wong, Ninh Nguyen
Online Information Review
| Journal Article
2024
Predicting air quality trends in Malaysia’s largest cities: the role of urban population dynamics and COVID-19 effects
Wong Ming Wong, Shian-Yang Tzeng, Hao-Fan Mo, Wunhong Su
Archives of Environmental Protection
| Journal Article
2024
Navigating the Maze: A Systematic Review of Empirical Studies on Tax Avoidance and Its Influence Factors
Chao GE, Wunhong SU, Wong Ming WONG
Theoretical and Practical Research in Economic Fields
| Journal Article
2024
Tax Avoidance by Public Firms: Unveiling the Overlooked Economic Consequences
Chao GE, Wunhong SU, Wong Ming WONG
Theoretical and Practical Research in Economic Fields
| Journal Article
2024
Residence after retirement: A review and bibliometric analysis
Wong Ming Wong, Hai Long, Yifan Wang, Wunhong Su
International Journal of Consumer Studies
| Journal Article
2023
Post-COVID-19 Community-Based Tourism Sustainable Development in China. Study Case of Hebian Village
Mingjing QU, Wong Ming WONG
Journal of Environmental Management and Tourism
| Journal Article
2023
The intersection of COVID-19 and air pollution: A systematic literature network analysis and roadmap for future research
Wong Ming Wong, Xing Wang, Yifan Wang
Environmental Research
| Journal Article
2023
Environmental Concerns, Sustainable Consumption, and COVID-19 Fear in Online Consumers: A Research Exploration
Wong Ming WONG, Mingjing QU, Chanidapha NUNUALVUTTIWONG, Kobkullaya NGAMCHAROENMONGKHON
Theoretical and Practical Research in Economic Fields
| Journal Article
2023
Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
Wong Ming Wong, Shian-Yang Tzeng
Sage Open
| Journal Article
2021
Retention or defection? Chinese consumers decision-making styles for domestic and global brands.
Tzeng, S.Y. and W.M. Wong,
South Afr. J. Bus. Manage.,
| Journal Article

Wong Ming Wong
2016
Price and quality of remanufactured products related to consumer behaviour.
Wong, W.M. and X.Y. Zeng,
Int. J. Trade Global Markets,
| Journal Article

Wong Ming Wong
2015
Decoupling of environmental pressures from economic activities: Evidence from Taiwan.
Zeng, X.Y. and W.M. Wong,
Global J. Bus. Res.,
| Journal Article

Wong Ming Wong
2014
Purchase behavior related to recycled product in China.
Wong, W.M. and H.F. Mo,
Rev. Bus. Res.,
| Journal Article

Wong Ming Wong
2013
Consumers' purchase intention of an automobile in Malaysia.
Wong, W.M.,
J. Market. Anal.,
| Journal Article

Wong Ming Wong
2013
Automobile purchase intention of consumers in a multiracial society: A hierarchical regression analysis model.
Wong, W.M. and H.F. Mo,
J. Applied Bus. Econ.,
| Journal Article

Wong Ming Wong
2013
Purchase intention of an automobile consumer in the United States: A hierarchical regression model.
Mo, H.F. and W.M. Wong,
J. Market. Dev. Competitiveness,
| Journal Article

Wong Ming Wong
2012
To integrate green marketing into software development company's marketing plan as a case studying of FBIC.
Wong, W.M.,
J. Global Bus. Issues,
| Journal Article

Wong Ming Wong
2008