Dr. Mustika Sufiati Purwanegara
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Dr. Mustika Sufiati Purwanegara

Expert Advisory
Indonesian Cooperative Council of West Java, Indonesia

Highest Degree
Ph.D. in Applied Biological Sciences from University of Ghent, Belgium

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Area of Interest:

Economics
100%
Economic Development
62%
Consumer Behavior
90%
Emerging Economies
75%
Quality Assurance
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Setyobudi, W.T., W.T. Setyobudi, S.K. Wiryono, S.K. Wiryono and R.A. Nasution et al., 2016. The efficacy of the model of goal directed behavior in explaining Islamic bank saving. J. Islamic Market., 7: 405-422.
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  2. Aprilianty, F. and M.S. Purwanegara, 2016. Effects of colour towards underwear choice based on electroencephalography (EEG). Australas. Market. J., 24: 331-336.
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  3. Widana, G.O., S.K. Wiryono, M.S. Purwanegara and M. Toha, 2015. Exploring the impact of Islamic business ethics and relationship marketing orientation on business performance: The Islamic banking experience. Asian Acad. Manage. J., 20: 1-25.
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  4. Setyobudi, W.T., S.K. Wiryono, R.A. Nasution and M.S. Purwanegara, 2015. Exploring implicit and explicit attitude toward saving at Islamic bank. J. Islamic Market., 6: 314-330.
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  5. Widana, G.N.O., S.K. Wiryono, M.S. Purwanegara and M. Toha, 2014. Measuring Islamic business ethics within Indonesia Islamic banks. Global J. Al-Thaqafah, 4: 5-15.
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  6. Purwanegara, M.S., R.A. Pitojo and M.T.D. Indriani, 2014. Consumers' Perspective on Mobile Phone Marketing. In: The Psychology of the Asian Consumer, Schmidt, B. and L. Lee (Eds.). Chapter 15, Routledge, Armonk, NY., USA., pp: 119-128.
  7. Garnida, N., J.H. Tjakraatmadja, R.A. Nasution and M.S. Purwanegara, 2014. Restructuring knowledge of organic customer profile within KM-CRM framework. Int. Food Res. J., 21: 855-862.
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  8. Yuwo, H., J.B. Ford and M.S. Purwanegara, 2013. Customer-Based Brand Equity for a Tourism Destination (CBBETD): The specific case of Bandung city, Indonesia. Organiz. Markets Emerg. Econ., 4: 8-22.
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  9. Wibisono, C. and M.S. Purwanegara, 2013. The impact of husband's perception and value towards family purchase decision patterns'. J. Econ. Behav. Stud., 5: 522-534.
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  10. Tambunan, F.F., M.S. Purwanegara and M.T.D. Indriani, 2013. Mothers perception, attitude and willingness to purchase towards baby formula. J. Econ. Behav. Stud., 5: 511-521.
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  11. Resti, N.D. and M.S. Purwanegara, 2013. The psychological effect of uploading food picture on social media to willingness to dine out. J. Social Dev. Sci., 4: 316-324.
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  12. Purwanegara, M.S., M.T.D. Indriani, A. Merriska and C.E. Rachmawati, 2013. Media strategy of TV advertising in Indonesia. Jurnal Teknologi, 64: 169-175.
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  13. Prawono, D.A., M.S. Purwanegara and M.T.D. Indriani, 2013. Impact of customer's impulsivity and marketing cues to purchase decision of beverage product category. J. Econ. Behav. Stud., 5: 553-561.
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  14. Miliani, L., M.S. Purwanegara and M.T.D. Indriani, 2013. Adoption behavior of e-money usage. Inform. Manage. Bus. Rev., 5: 369-378.
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  15. Arfan, N. and M.S. Purwanegara, 2013. Purchase decision criteria when choosing a bag in Indonesia. J. Global Fashion Market., 4: 44-56.
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