Jorge Esparteiro Garcia's LiveDNA Profile

The Perception of Young University Students About Digital Influencers and Their Use in Brand Communication Strategies

Jorge Esparteiro Garcia, António Cardoso, Manuel Sousa Pereira, Jorge Figueiredo, Isabel Oliveira, Álvaro Cairrão

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-27541-7_43

2027

Plugin for E-mail Automation Using Large Language Models – A Design and Specification Proposal

Pedro Correia, Sara Paiva, Jorge Garcia, Jorge Ribeiro

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32023-0_48

2027

Governing AI for Municipal Services: State of the Art, Patterns, and Practical Evidence

Daniel Silva, Sara Paiva, Jorge Garcia, Jorge Ribeiro

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32023-0_49

2027

Open-Source Artificial Intelligence Avatars: Technologies, Architectures, and Multimodal Language Integration

António Rebelo, Sara Paiva, Jorge Garcia, Jorge Ribeiro

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32023-0_53

2027

Symbolic Construction and Digital Meaning Making in Skatewear Branding: Evidence from Instagram Communication

Manuel José Serra da Fonseca, Pedro Miguel Ferreira, Paulo Ribeiro Cardoso, Jorge Esparteiro Garcia

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32035-3_32

2027

Between Creativity and the Digital Market: Challenges Faced in Communication Agencies

Rosa Coelho, Manuel José Serra da Fonseca, Álvaro Cairrão, Rafael Mannarelli Neto, Teucle Mannarelli Filho, Jorge Esparteiro Garcia

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32035-3_34

2027

Generation Alpha’s Attitudes Toward Online and Offline Marketing Communication

Manuel José Serra da Fonseca, Lúcia Martins, Helena Sofia Rodrigues, Paulo Cardoso, José Gabriel Andrade, Álvaro Cairrão, Jorge Esparteiro Garcia

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32035-3_42

2027

Musicmedia Childhoods: Generation Alpha’s Creative Agency amid Digital Platform Logics

Dhemy Brito, José Gabriel Andrade, Patrícia Dias, Jorge Esparteiro Garcia

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32035-3_41

2027

Determinants of Chatbot Adoption and Satisfaction: Drivers and Barriers

Bruna Temporão, Jorge Esparteiro Garcia, Helena Sofia Rodrigues, Manuel José Serra da Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-032-32035-3_40

2027

When Content Matters Most: Digital Influencers and Tourist Destination Choices

Margarida Fernandes Meira, Lara Marisa Santos, Bruno Barbosa Sousa, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca

Tourism and Hospitality | Journal Article

10.3390/tourhosp7090280

2026

The Artificial Intelligence in Customer Service Revolution

Jorge Esparteiro Garcia

Contributions to Management Science | Book Chapter

10.1007/978-3-032-22360-9_10

2026

Outdoor Learning in Europe: A Comparative Analysis of Selected Initiatives for Personal and Social Development

Rubén Navarro-Patón, Martín Barcala-Furelos, Miguel Cons-Ferreiro, Almudena González-Costas, Helena Sofia Rodrigues, Jorge Esparteiro Garcia, Vitor Leilo Da Silva Braga, Wellington Alves, Marcos Mecías-Calvo

Education Sciences | Journal Article

10.3390/educsci16071158

2026

Renewable Energy Into Sustainability Metrics: A Multicriteria Decision

Helena Sofia Rodrigues, Jorge Esparteiro Garcia, Ângela Silva

Communications in Computer and Information Science | Book Chapter

10.1007/978-3-032-00140-5_3

2026

Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal

Manuel José Serra da Fonseca, Sara Vieira Lopes, Jorge Esparteiro Garcia, José Gabriel Andrade, Bruno Barbosa Sousa

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-97799-2_35

2026

Nation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil

Jorge Esparteiro Garcia, José Gabriel Andrade, Adriano Sampaio, Manuel Joaquim Sousa Pereira, Manuel José Serra da Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-97799-2_34

2026

Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing

Manuel José Serra da Fonseca, Teresa Pereira, Andreia Teixeira, Bruno Barbosa Sousa, Jorge Esparteiro Garcia

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-3-032-16288-5_45

2026

Strategic Digital Communication for the Sports Modalities of FC Porto

Jorge Esparteiro Garcia, Maria João Abreu, Manuel José Fonseca, Bruno Sousa

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-3-032-16288-5_21

2026

Place branding e a comunicação estratégica para práticas cidadãs articuladas ao turismo

José Gabriel Andrade, Adriano de Oliveira Sampaio, Jorge Esparteiro Garcia, Manuel José Fonseca

Dispositiva | Journal Article

10.5752/p.2237-9967.2026v15e36916

2026

Impacts of AI on Human Expression and Relationship Building

Advances in Computational Intelligence and Robotics | Edited Book

10.4018/979-8-3373-8337-8

2026

Grant

10.54499/2024.07434.iacdc

2025

Grant

10.54499/uid/06121/2025

2025

Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study

Jorge Esparteiro Garcia, Bruno Pereira, Bruno Sousa, Manuel José Fonseca

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-96-3081-3_24

2025

The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns—an Exploratory Approach

Manuel José Fonseca, Sara Lopes, Jorge Esparteiro Garcia, Bruno Barbosa Sousa

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-96-3081-3_35

2025

Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo

Catarina Fernandes, Manuel José Fonseca, Jorge Esparteiro Garcia

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-97-3698-0_45

2025

Digital Innovation in Health Care: Addressing Medication Non-adherence

Laxmi Bhandari, Manuel José Fonseca, António B. Fernandes, Jorge Esparteiro Garcia

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-97-3698-0_57

2025

The Impact of Digital Marketing on the Esports Industry

Tiago Braga Fernandes, Bruno Barbosa Sousa, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca

Advances in Human Resources Management and Organizational Development | Book Chapter

10.4018/979-8-3373-0149-5.ch027

2025

Steering into the future: public perceptions and acceptance of autonomous buses

Joanna Ejdys, Aleksandra Gulc, Klaudia Budna, Jorge Esparteiro Garcia

Economics and Environment | Journal Article

10.34659/eis.2025.92.1.1140

2025

The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up

António Cardoso, Jorge Esparteiro Garcia, Manuel Sousa Pereira, Stécy Nasri

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-45651-0_6

2024

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Mariia Popova, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-45651-0_7

2024

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022

Daniel Ladeira de Araújo, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-45651-0_5

2024

The City Makes Its Mark in a Review on Digital Communication and Citizenship

José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-45651-0_9

2024

Integrating Online and Offline Distribution Strategies – A Portuguese Case Study

Ana Santos, Jorge Esparteiro Garcia, Lia Coelho Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-45651-0_8

2024

Analyzing São Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)

José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Álvaro Cairrão, Manuel José Serra da Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-60328-0_11

2024

The Impact of Process Automation on Employee Performance

Maria João Luz, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-60328-0_8

2024

Reducing Environmental Impact Using Vehicle Route Planning

Lia Coelho de Oliveira, Oleksandr Pavlenko, Jorge Esparteiro Garcia

Lecture Notes in Mechanical Engineering | Book Chapter

10.1007/978-3-031-09360-9_21

2023

The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study

Jorge Esparteiro Garcia, Eduardo González Vega, Patrícia Purificação, Manuel José Fonseca

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-19-9099-1_36

2023

Industry and innovation in the Alto Minho region: assessing regional performance

Mariana Abreu, Helena Sofia Rodrigues, Ângela Silva, Jorge Esparteiro Garcia

Engineering Management in Production and Services | Journal Article

10.2478/emj-2023-0013

2023

Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal

Manuel José Fonseca, Jorge Esparteiro Garcia, Bruno Vieira, Andreia Sofia Teixeira

Engineering Management in Production and Services | Journal Article

10.2478/emj-2023-0009

2023

Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions

Manuel Joaquim de Sousa Pereira, António Cardoso, Ana Canavarro, Jorge Figueiredo, Jorge Esparteiro Garcia

Sustainability | Journal Article

10.3390/su151712750

2023

The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations

Maria Inês Magalhães Rodrigues, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia

Advances in E-Business Research | Book Chapter

10.4018/978-1-7998-9790-3.ch013

2022

Tracking Method for Aircraft on Ground (AOG) Service and the Challenges for E-commerce

Carlos Monteiro, Lia Coelho de Oliveira, Jorge Esparteiro Garcia

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-04829-6_56

2022

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

Joana Tavares, Jorge Esparteiro Garcia, Manuel Fonseca, Andreia Teixeira

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-04829-6_57

2022

Search Engine Optimization (SEO) for a Company Website: A Case Study

Jorge Esparteiro Garcia, Rui Lima, Manuel José Serra da Fonseca

Lecture Notes in Networks and Systems | Book Chapter

10.1007/978-3-031-04829-6_47

2022

Gamification Strategies for Social Media

Jorge Esparteiro Garcia, Pedro Rodrigues, Jorge Simões, Manuel José Serra da Fonseca

Advances in Marketing, Customer Relationship Management, and E-Services | Book Chapter

10.4018/978-1-6684-5538-8.ch007

2022

Using EPP Boxes in a Dark Store: A New Approach to Simplify Food Retail E-Commerce Deliveries.

Pintado, E., L.C. Oliveira and J.E. Garcia,

Bus. Syst. Res. J., | Journal Article

10.2478/bsrj-2022-0029

Jorge Esparteiro Garcia

2022

Boosting regional socioeconomic development through logistics activities: a conceptual model.

Vieira, T., A. Silva, J.E. Garcia and W. Alves,

Bus. Syst. Res. J., | Journal Article

10.2478/bsrj-2022-0025

Jorge Esparteiro Garcia

2022

Social Media Content Marketing Strategy for Higher Education: A Case Study Approach

Jorge Esparteiro Garcia, Joana Seixas Pereira, Álvaro Cairrão

Smart Innovation, Systems and Technologies | Book Chapter

10.1007/978-981-33-4183-8_39

2021

Test Case Generation From Web Usage Information.

Garcia, J.E., A.C.R. Paiva and Anca-Maria Bizoi,

Procedia Comput. Sci., | Journal Article

10.1016/j.procs.2021.01.247

Jorge Esparteiro Garcia

2021

REQAnalytics: A Recommender System for Requirements Maintenance.

Garcia, J.E. and A.C.R. Paiva,

IJSEIA | Journal Article

10.14257/ijseia.2016.10.1.13

Jorge Esparteiro Garcia

2016

Maintaining Requirements Using Web Usage Data.

Garcia, J.E. and A.C.R. Paiva,

Procedia Comput. Sci., | Journal Article

10.1016/j.procs.2016.09.204

Jorge Esparteiro Garcia

2016

A Requirements-to-Implementation Mapping Tool for Requirements Traceability.

Garcia, J.E. and A.C.R. Paiva,

J. Soft., | Journal Article

10.17706/jsw.11.2.193-200

Jorge Esparteiro Garcia

2015

Jorge Esparteiro Garcia

Education

Publications (51)