Nfawa Erasmus Usani

LiveDNA ID: 234.37426

6 Publications

0 Editorial Roles

0 Projects

Education

Academic Background

Selected Scholarly Contributions

FAMILY STRESS FACTORS AND THE PERFORMANCE OF FEMALE MARKETERS IN THE BANKING SECTOR IN UYO, AKWA IBOM STATE

SAVIOUR SYLVESTER OKON, NFAWA ERASMUS USANI, MARY AKPAN UDEME, CLEMENT UDOWONG EKE

Journal of Management Science and Career Development | Journal Article

2026

Social Media Marketing and Performance of Small and Medium Enterprises in Sapele, Delta State, Nigeria

Aniekan Rupert Inwang, Francis Ikechukwu Ogosi, Nfawa Erasmus Usani, Francis Etim Andem, Loveth Precious Chukwuyem

African Journal of Management and Business Research | Journal Article

2025

Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State

Samuel G Etuk, Nse-Obong Augustine Udoh, Nfawa Erasmus Usani

International Journal of Entrepreneurship, Business and Creative Economy | Journal Article

2024

Integrated marketing communication and marketing performance of hotels in Calabar, Cross River State.

Usani, N.E., S.G. Etuk and V. Ekpenyoung,

World Acad. J. Manage., | Journal Article

Nfawa Erasmus Usani

2021

Influence of packaging dimensions on the patronage of cosmetic products among female students of the University of Uyo, Nigeria.

Etuk, S., N.E. Usani, E.A. Sampson and I.S. Udoh,

Int. J. Appl. Mark. Manage., | Journal Article

Nfawa Erasmus Usani

2021

Personal selling strategy and firms productivity: A study of selected microfinance banks in Calabar, Cross River State.

Usani, N.E.,

Int. J. Mark. Bus. Commun., | Journal Article

Nfawa Erasmus Usani

2021