Dr. Mutlu Yuksel Avcilar
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Dr. Mutlu Yuksel Avcilar

Research Scientist
Osmaniye Korkut Ata University, Turkiye


Highest Degree
Ph.D. in Marketing from Nigde University, Nigde, Turkiye

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Area of Interest:

Business Management and Accounting
100%
Marketing
62%
Brand Management
90%
Service Quality Measurement
75%
Techniques
55%

Research Publications in Numbers

Books
1
Chapters
1
Articles
32
Abstracts
1

Selected Publications

  1. Turk, Z. and M.Y. Avcilar, 2009. The effects of perceived service quality of audit firms on satisfaction and behavioural intentions: A research on the Istanbul stock exchange listed companies. Res. J. Bus. Manage., 3: 36-46.
    CrossRef  |  Direct Link  |  
  2. Gurbuz, E., A. Buyukkeklik, M.Y. Avcilar and M. Toksari, 2008. The effects of perceived service quality on satisfaction and behavioral intentions: An empirical study on supermarkets in Nigde. Ege Acad. Rev., 8: 785-812.
    Direct Link  |  
  3. Avcilar, M.Y., 2008. The measurement of consumer-based brand equity. J. Cukurova Univ. Soc. Sci. Inst., 17: 11-30.
  4. Avcilar, M.Y., 2005. Personal effect resources and word of mouth communication network. J. Ataturk Univ. Fac. Econ. Bus. Admin., 19: 333-347.